Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
A large deep diving crankbait with unique curved bill that allows the bait to dive deeper and faster than most other deep diving crankbaits.
Dives to 18'Unique ..
The Rapala Original Floating Minnow Lure offers a wounded action that attracts any game fish. The lure is made of balsa wood and has a length of 2.75 inches alo..
The BS Fishtales Brad's 4" Super Bait Cut Plug Lure is a patented, bait-holding lure with a superb rotating action! It has proven very effective for Chinook, Co..
The Koppers Live Target Scaled Sardine Wakebait is the perfect match for cruising predators in search of this prolific baitfish.Imitates a fleeing Sardine near ..
Arbogast Bobber Stops
Arbogast Bobber StopsdetailedDescription":"The Arbogast Bobber Stop is the must-have accessory for every panfish angler. Once you locate t..
Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach,..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
The LiveTarget Pinfish is a must-have for inshore and coastal anglers. When pinfish roam the grass flats during their annual migrations, this lipless rattlebait..
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a spl..
Artisan bass angler Mike Ike Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. Im used to giving baits ..