Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Well respected as the topwater lure for night fishing, the Arbogast Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug..
The BS Fishtales Brad's 4" Super Bait Cut Plug Lure is a patented, bait-holding lure with a superb rotating action! It has proven very effective for Chinook, Co..
Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be used for all cr..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Take the Rapala Shad Rap 7 SR07OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this elaborately designed hard bait ..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
This Yo-Zuri product is made of polycarbonate for durability all year. The new 3DB baits from Yo-Zuri have two features that Catch Big Bass. The internationally..