New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Description: A strong, stretchy continuous filament yarn which is dyed with colorfast dyes and will not fade. This is the easiest yarn to tie, cut, and trim for..
Trick even the cleverest fish with the Yo-Zuri 3DB Pencil, a topwater, walk the dog style lure. This is your secret weapon to catching big bass or inshore saltw..
The Die Dapper lure is the first in the new BANG lure line. Enhanced with the BANG Fish Attractant and the new salt impregnated into the plastic, these lures a..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Description: Simple and easy to tie with. 5 vibrant anodized colors (pink, blue, copper-orange, green &06 black). A loop up-eye. 25mm length. 20 shanks per pack..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Natural fish oils provide scents fish cant resist Fish pheromones genetically stimulate fish and trigger predatory instincts Anise oil covers undesirable scents..
Berkley innovation together with professional bass angler experience has created a new series of soft baits. The in-house scientists have teamed up with top bas..
Swimming Grubs are all prerigged and combine round head jigheads with 3" grubs ready to catch any predatory fish.
Equipped with sharp, strong jig hooksAll baits..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..