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SaleDouble down and match the hatch with the LiveTarget Yearling Baitballs. They are ideal for use when Bass, Walleye and Pike are biting in shallow waters around r..$106.22 $21.04 -
SaleGulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..$65.76 $15.14 -
SaleBerkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..$123.12 $15.71 -
SaleSince the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..$38.77 $15.50 -
SaleStart on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach,..$97.83 $15.98 -
SaleBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..$50.43 $12.98 -
SaleBerkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..$126.43 $15.77 -
SaleBerkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special..$40.42 $15.89 -
SaleFor a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..$55.70 $15.74 -
SaleHavoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..$128.37 $15.65 -
SaleSwimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..$109.83 $15.63 -
SaleLIVETARGET Gizzard Shad 2 1/2" 602 ghost/blue LIVETARGET Gizzard Shad 2 1/2\" 602 ghost/blueA popular meal for large bass, gizzard shad tend to congregate along..$58.86 $25.72 -
SaleThese lures are excellent for surf casting, deep jigging while drift fishing and even trolling. They are very popular along the east coast for Striped Bass & Bl..$50.40 $12.37 -
SaleThe Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..$74.36 $15.10 -
SaleThe Prime Bucktail Jig is not like any other jig on the market. The unique shape of the head and placement of the eyelet help bring this lure to life. With bulg..$106.13 $15.27