Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Bill Lewis legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure over the past 35 years. But imitatio..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Live Target Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to bass, walleye and northern pike. Ast..
Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be used for all cr..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Rapala FLR08HT Flat Rap Size 08 Hot Tiger Fishing Hard Bait
Rapala FLR08HT Flat Rap Size 08 Hot Tiger Fishing Hard BaitdetailedDescription":"You can see the fam..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..