Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..
Landing a fish is easy with Rapala's Jointed 9 Yellow Perch Bait. Rigged with two no.5 treble hooks, this bait with a minnow profile is ideal for casting and tr..
Tsunami Trophy Conventional Jigging Rod 1pc 7' Length Extra Heavy Action 50-100lb Line 2-8oz Lure Weight Premium quality construction, components and performan..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..
Put the odds in your favor with the Luck E Strike Crankbaits 01. This piece is created from durable plastic materials and designed to look just like a crappie f..
Yo-Zuri 3DB Prop Bait Lure Model: R1107 Length: 3 1/2" Weight: 5/8 oz. Type: Top Water Commotion Action Polycarbonate Prop for Lifelong Use and Unique Sound Lar..
BOMBER 16A LONG A LURE LENGTH: 6" WEIGHT: 7/8oz TYPE: FLOATER-DIVER TO 2 -3' Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwate..
With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefi..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a co..