Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds..
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a spl..
Cordell Pencil Popper 1oz Bone
Cordell Pencil Popper 1oz BonedetailedDescription":"COTTON CORDELL PENCIL POPPER 1oz - 2oz All Pencil Poppers are designed for a ..
A large deep diving crankbait with unique curved bill that allows the bait to dive deeper and faster than most other deep diving crankbaits.
Dives to 18'Unique ..
The ultimate stick bait, this tool has it all: rattle chamber, speed versatility; not to mention a smokin' profile and anatomy you'll have to see to believe.
Th..
The new Live Target Glass Minnow Jerk Bait is built on the foundation of Mother Nature's own balance of predatory feeding and baitfish survival. Imitating a clu..
The 3/4 oz Mag-Trap is the grown up version of the legendary Rat-L-Trap. The Mag-Trap thumps through the water with heavy vibration triggering big-time reaction..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
BOMBER 16A LONG A LURE LENGTH: 6" WEIGHT: 7/8oz TYPE: FLOATER-DIVER TO 2 -3' Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwate..