Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..
The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of ..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Lure fish to your line with Gold/Black Back Bill Lewis Rat-L-Trap Lipless Crankbait. This specialty bait is loud, flashy and ideal for all kinds of fishing. The..
Add this Yo-Zuri Fishing Lure (100mm) to your tackle box to help increase your chances of a big catch. The bright finish makes it visible to predators, while th..
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Tsunami Trophy Conventional Jigging Rod 1pc 7' Length Extra Heavy Action 50-100lb Line 2-8oz Lure Weight Premium quality construction, components and performan..
BOMBER 16A LONG A LURE LENGTH: 6" WEIGHT: 7/8oz TYPE: FLOATER-DIVER TO 2 -3' Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwate..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
The ultimate stick bait, this tool has it all: rattle chamber, speed versatility; not to mention a smokin' profile and anatomy you'll have to see to believe.
Th..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..