For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
Saltwater fish everywhere love to eat Mackerel. Fishing the LIVETARGET Spanish Mackerel is as close to using live bait as it gets. The elongated body, intricate..
The Rebel Crawfish is the original realistic crawfish crankbait. These baits mimic a fleeing crawfish with a distinct pulsating action that’s irresistible to fi..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The Koppers Live Target Threadfin Shad Crankbaits are a revolutionary take on crankbait fishing. Each bait is molded around multiple baitfish profiles.
When bas..
The new Live Target Glass Minnow Jerk Bait is built on the foundation of Mother Nature's own balance of predatory feeding and baitfish survival. Imitating a clu..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
The Rapala Original Floating Minnow Lure offers a wounded action that attracts any game fish. The lure is made of balsa wood and has a length of 2.75 inches alo..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most acti..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..