Equally effective cast or trolled. Available in both a 16A for shallow water versatility and a 26A for probing those deepwater haunts, this is a bait that's hom..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
The Adult sized Trout is larger than its younger counter part, the Parr. It has a more developed profile and mature characteristics. The color patterns reflect ..
With the Luhr Jensen Krocodile, you can finally catch one you're proud to take a picture of.
Excellent when cast and retrievedWill give you years of successful ..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Take the Rapala Shad Rap 5 SR05OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this hard bait exhibits the classic ..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefi..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Landing a fish is easy with Rapala's Jointed 7 Yellow Perch Bait. Rigged with two no.6 treble hooks, this bait with a minnow profile is ideal for casting and tr..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
BOMBER 16A LONG A LURE LENGTH: 6" WEIGHT: 7/8oz TYPE: FLOATER-DIVER TO 2 -3' Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwate..