Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Easy to cast and retrieve, the flat rubber skirt creates great pulsating action while the unique double hook increases landing percentage.
\tOne of America's fi..
The Johnson Shutter Spoon is a popular shape among anglers looking for an erratic action to target predatory fish. The Shutter Spoon comes with a black nickel s..
This spoon is excellent for trout, salmon, shad, cutthroat and most other freshwater fish. The fluttering action is excellent for trolling, casting, mooching, d..
Landing a fish is easy with Rapala's Jointed 9 Yellow Perch Bait. Rigged with two no.5 treble hooks, this bait with a minnow profile is ideal for casting and tr..
Doctor Spoon Original Series dates back to 1929! This 2 in 1 dual action spoon allows you to fish it at both ends for different actions. Place hook at the large..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Ideal for big predators like largemouth bass striking at a wounded shad on the surface or a big pike gobbling perch over a weedbed. Cast it, let it sit and twit..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
This spoon is excellent for trout, salmon, shad, cutthroat and most other freshwater fish. The fluttering action is excellent for trolling, casting, mooching, d..
Since the 1950's, this original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Rooste..
Artisan bass angler Mike Ike Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. Im used to giving baits ..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..