Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The Adult sized Trout is larger than its younger counter part, the Parr. It has a more developed profile and mature characteristics. The color patterns reflect ..
The Berkley Gulp! Alive! Marinade is an intense attractant combined with natural live bait taste. It is designed to enhance Gulp! and Gulp! Alive! bait by marin..
Pucci Mini Jigs are not only a great value, but also a great product. With 15 fish catching colors and two sizes available, this is a must for any "panfish asso..
The Koppers Live Target Scaled Sardine Wakebait is the perfect match for cruising predators in search of this prolific baitfish.Imitates a fleeing Sardine near ..
The Mr. Walleye Crawler Hauler is Gary Roach's secret weapon for trolling and drifting up giant walleyes with big bladed crawler rigs! It is hand snelled with a..
The Booyah Blade Spinner Bait is versatile enough to fish year round.
The right action to lure in the big fishVersatileGet the best resultsThe Booyah Blade Spin..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
Strike King's Squadron Swimbait Jig Heads are designed to be the ultimate swim bait head. Compatible with all umbrella rigs, these jig heads are outfitted with ..
Sabo Bullet Heads are 2X the size of standard jig heads without twice the weight. A larger head-per weight ratio offers anglers a more uniform and natural look...
Charged up with a massive dose of concentrated garlic oil, fish oils and powerful fish attractants and bite stimulants this new scent works great eggs, cut bait..
The Ace Hi-Fly features a double glow head that intensifies the action. The four facets on the head increase the erratic action of the fly, when fished behind a..