Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Natural or live bait is used to catch a wide variety of species, but availability, life span and durability can be limiting. Gulp! Alive! baits offer the best a..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Step up your fishing game with these Berkley Power Bait Trout Nets. Scientists spent more than 25 years creating the irresistible scent and flavor found in this..
The 3.5" Berkley Havoc Grass Pig JR. is developed by pro fisher Bobby Lane for maximum performance and reliability. It boasts an extremely realistic design that..
Bass Assassin Tiny Shad 1.5" 15ct Chartreuse Pepper. The unique "fat belly" design draws more strikes than conventional jerk baits. Soft body texture delivers a..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
The first Rebel Lure met with instant success. Produced in 1960, the Rebel Minnow was recognized for its excellence, and demand quickly grew for other sizes and..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..