Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy change snap, sonic rattle a..
Ideal for big predators like largemouth bass striking at a wounded shad on the surface or a big pike gobbling perch over a weedbed. Cast it, let it sit and twit..
The LiveTarget Pinfish is a must-have for inshore and coastal anglers. When pinfish roam the grass flats during their annual migrations, this lipless rattlebait..
Double down and match the hatch with the LiveTarget Yearling Baitballs. They are ideal for use when Bass, Walleye and Pike are biting in shallow waters around r..
Take the Rapala Shad Rap 7 SR07OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this elaborately designed hard bait ..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bott..
Saltwater fish everywhere love to eat Mackerel. Fishing the LIVETARGET Spanish Mackerel is as close to using live bait as it gets. The elongated body, intricate..
The ultimate inshore and near-shore lure, the LiveTarget Mullet is the perfect mix of enticing action and incredible life-like detail for exciting coastal fishi..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
The new Live Target Glass Minnow Jerk Bait is built on the foundation of Mother Nature's own balance of predatory feeding and baitfish survival. Imitating a clu..
Live Target Jointed Smelt 4.5" Minnow Lure RSJ115M201 Rainbow BLUE New
So detailed and realistic, the LIVETARGET Rainbow Smelt will soon have hard core Bass and..
With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested game..