The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the p..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
The Owner Wacky Jig Head features precise weight positioning and hook orientation for the ultimate wacky presentations. Its all-new 1/0 hook, designed to accomm..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Doctor Spoon Original Series dates back to 1929! This 2 in 1 dual action spoon allows you to fish it at both ends for different actions. Place hook at the large..
Walleye Rig/Harness designed to work with Berkley Gulp! and PowerBait. Experiment with different shapes until you find the best for your situation.
Designed by ..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - th..
This high-action wiggling plug features a multi-species design and produces irresistible trolling action.
Size: T-50Shallow to medium plug designed to catch a v..
This spoon is excellent for trout, salmon, shad, cutthroat and most other freshwater fish. The fluttering action is excellent for trolling, casting, mooching, d..
The only way this classic spinner bait will stop catching fish is if you don't give it a chance to swim! One of the first true spinner baits ever produced, the ..
Fly Attractant
Flowtron FA-5000 Pheromone Fly AttractantThe Flowtron Phermone Fly Attractant lures house and garbage flies to the insect killer, making it twice..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
45 Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually ..
Doctor Spoon Original Series dates back to 1929! This 2 in 1 dual action spoon allows you to fish it at both ends for different actions. Place hook at the large..