Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach,..
Yo-Zuri 3DB Prop Bait Lure Model: R1107 Length: 3 1/2" Weight: 5/8 oz. Type: Top Water Commotion Action Polycarbonate Prop for Lifelong Use and Unique Sound Lar..
The Live Target Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to bass, walleye and northern pike. Ast..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
The new Live Target Glass Minnow Jerk Bait is built on the foundation of Mother Nature's own balance of predatory feeding and baitfish survival. Imitating a clu..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Turn yourself into a fish-catching machine with the Luck-E-Strike RC Series 2 The Freak crankbait. Inspired by fishing legend Rick Clunn, this larger-sized squa..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
FFSH7M-RBT FLCKR SHAD MED 7CM RNBW TRT
Pro designedSize, profile and dive depth imitate real shadWeight transfer for bullet-like castsBerkley has worked with th..
The first Rebel Lure met with instant success. Produced in 1960, the Rebel Minnow was recognized for its excellence, and demand quickly grew for other sizes and..