Listing is for a 7" Cordell Pencil Popper Popper Weight: 2oz Floating Surface Lure This floating top water lure delivers a popping, splashing, skittering action..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Koppers Lipless Gizzard Shad 110559 KOPPER
Koppers Lipless Gizzard Shad 110559 KOPPERA popular meal for large bass, gizzard shad tend to congregate along weed e..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be used for all cr..
The Live Target Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to bass, walleye and northern pike. Ast..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy change snap, sonic rattle a..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
Never have jerkbaits looked this real. The new LiveTarget Yearling Jerkbaits are ultra-realistic to game fish when feeding on yearling forage. The in-line group..