Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Well respected as the topwater lure for night fishing, the Arbogast Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be used for all cr..
The ultimate stick bait, this tool has it all: rattle chamber, speed versatility; not to mention a smokin' profile and anatomy you'll have to see to believe.
Th..
Bagley introduces the Sunny B and the Shallow Sunny B for 2015. Made using the exclusive HCM manufacturing process, this uniquely shaped bait fish lure is preci..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile Single ..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..