The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Live Target Jointed Smelt 4.5" Minnow Lure RSJ115M201 Rainbow BLUE New
So detailed and realistic, the LIVETARGET Rainbow Smelt will soon have hard core Bass and..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
A popular meal for large bass, gizzard shad tend to congregate along weed edges and over sandy and rock shoals, exactly where bass hide in wait for unsuspecting..
This high-action wiggling plug features a multi-species design and produces irresistible trolling action.
Size: T-50Shallow to medium plug designed to catch a v..
The ultimate inshore and near-shore lure, the LiveTarget Mullet is the perfect mix of enticing action and incredible life-like detail for exciting coastal fishi..
The new Live Target Glass Minnow Jerk Bait is built on the foundation of Mother Nature's own balance of predatory feeding and baitfish survival. Imitating a clu..
The Devil'ss Horse topwater prop bait is a classic, prop-equipped, handcrafted wood bass fishing lure. The unique buoyancy of wood, combined with two carefully ..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Kinchou means "nervous" in Japanese and that's how our latest addition to the family, the Pike/Muskie Minnow, behaves right before it's devoured by the biggest ..